I am the sole creator and operator behind the EZDoodles YouTube channel. I taught myself how to animate, edit videos, and capture gameplay footage from different consoles to upload content on YouTube.
Growth
When I started posting content in 2020, most of my videos received under 100 views each. However, after a few months went by I noticed that my channel was getting a small bump in viewership.
By using YouTube analytics, I could track where the viewership was coming from. I found one video, where I animated my experience playing a video game, was getting more views than my other videos, where I animated experiences from my real life.
Through my analysis, I realized this occurred because:
The video was more searchable because the video game was an additional keyword users could use to find my content.
As the video game was a more common topic used by other creators, the video received more traffic from similar animated gaming videos.
The content was more engaging to users, shown by an increase in the video watch time hours.
Based on those insights, I decided to pivot to creating more video game focused content rather than stories from my own life. I created a video series in the summer of 2021 that focused on telling the story of me doing a play through of a Pokemon game, intercutting game footage with animations.
Because of my pivot, my subscriber base increased 8X in one month and my channel became monetized.
My channel grew to over 16K subscribers and 1 million channel views.
I obtained sponsors and partnerships to create branded content.
I learned new skills (animation, video editing, streaming).
Example clips
